Clair Wright

Despite the fact that you…

✔️Are a great writer and communicator

✔️ Have created a unique programme

✔️ Are so ready to transform the lives of people who need your help

You STILL find it so hard to write a sales page that converts so you can start filling your programme with your perfect clients 

(and begin achieving your goals for your work and life)

Picture this. 

It’s getting late. It’s time to close your laptop. And you STILL haven’t finished your sales page.

Truth be told - even though you’ve been working on this for hours, it feels like you’ve hardly got started. How many words have you typed, deleted, and typed again today? So 😩 Many 😩 Words. It’s so hard to focus and you’re overwhelmed. SO frustrating. 

And it’s hardly surprising. You’ve invested so much in your programme, you’ve lived and breathed it for what seems like forever. 

Creating programmes like this is what brings you joy. Selling? Not so much. Which is why your sales page still isn’t done.

It feels like you’re missing something - some pro secret to writing a sales page that works. 

But no one else can make your page sound like you. No one else knows your programme, and your audience like you do - right? 

So now:

• Your downloads folder is full of “the perfect sales page template” 

• you’ve watched ALL the YouTube “How To” guides

• You’ve even tried asking AI… 

but they churn out the same clunky, clichéd results that just feel wrong. 

All you want is an authentic sales page that sounds like you AND converts, so you can start filling your programme and changing lives.

After years working in digital marketing on sales email strategy and Facebook ads, here are the 3 common mistakes I see on a sales page that’s not cutting it.

1. It sounds like every other sales page you’ve ever read online. It’s full of clichés (yawn) that make the reader’s eyes slide right off the screen, so they’ll never know how that programme could help them. Your programme is unique - and your sales page should be unique too

2. It swamps the reader with too much detail about the programme too soon, leaving them overwhelmed (and clicking off the page). Sure, your reader wants to know the great stuff inside your programme. But first, they need to see your deep understanding of their concerns - so they know it’s worth their time reading on

3. It feels too salesy and pushy (yuck). It uses shady tactics that leave the reader feeling worse than when they started (and now they’re definitely not buying). And as an ethical founder, you only want to put your name to a sales page that’s in perfect alignment with your values

Because here’s the thing. You don’t need tired, shady tactics to make a successful sales page. You need tried-and-tested strategy, centred on the concerns of your client. Then you will have a sales page that works - that honours and sells your programme to the people you want to serve.

And that’s why I created my sales page copywriting method - grounded in strategy, and focused on your uniqueness, your client and your values.

But I know writing your own sales page is tough - because you want it to feel ethical, heart-led and as unique as you are.

Take a deep breath - it’s time to cross “finish sales page” off your to-do list because …

I’m fusing my marketing know-how and copywriting credentials to create high-performing, personality-packed sales pages for course creators and founders like you. 

And I would love to work with you.

When we’ve crossed all the ‘t’s and dotted all the ‘i’s you will:

• Be ready to go with a high-performing sales page you are proud of {with copy that sounds like you and gets your ideal client saying YES}

• Watch your results soar from email marketing or ads, {because you’re sending people to a page they actually want to click on}

• Achieve more sales without feeling salesy {confident your page aligns with your values} 

• Reclaim time so you can focus on supporting your clients to achieve their goals {knowing your sales page is finally off your to-do list}

• Gain space to grow your business and create a lasting impact {so you can achieve your own goals too}. 

Ready to ignite your sales with a high-performing, personality-fuelled sales page?

Introducing the SPARK Method

Here’s how we’ll be working together:

1. Groundwork

We start by laying the foundations. You’ll fill out my short-but-savvy questionnaire, and I’ll dive into your course or membership materials.

2. Gather

Next, I’ll conduct in-depth interviews with three of your clients to uncover the language and emotions that resonate with them. I’ll hang out in your socials to discover more concerns and conversations. We’ll round up this phase with a 60 minute call to crystallise my findings.

3. Kindle

Now it’s the fun part! You can relax while I get down to some serious writing. I’ll use my research to craft copy that speaks directly to your perfect client in a voice that is uniquely yours (and gets them head-nodding all the way).

4. Sparkle

We'll fine-tune your sales page, over a full week. Take your time and send me as many edits as you like, so we can make sure you’re 100% delighted with every word.

5. Shine

You'll receive a polished, high-converting sales page ready to launch into the world. Look forward to successful launches, sold-out courses, and a thriving business.

You want a stand-out sales page that’s packed with your personality. 

That’s why when you work with me you’ll get copy that’s…

✔️ Crafted by me (not a robot). No generic templates. No cut-and-paste formulas

✔️ Grounded in solid strategy,  research and listening 

✔️ Uniquely written to connect with your perfect client, in your voice.

Here’s a reminder of what you’ll get:

• Your high-performing sales page copy, done for you

• Based on my deep research into your clients and your programme

• Edits over 7 days

• A light-touch suggested layout to hand to your designer.

  Your Investment: £750

I can’t wait to start working on your sales page if:

• You want to share your programme with the world

• You’ve poured your heart and soul into your programme, you’ve tested it and it’s ready to scale

• You’re confident when it comes to writing your course materials, but you go blank when you try to write your sales page

• You’re tired of wasting time and money on campaigns that get clicks, but no conversions

• You have a funnel all planned out - you need some sparkling copy to bring it to life

• You’re ready to invest in a professionally crafted sales page that speaks with your voice and brings your perfect client to your programme, eager to work with you. 

My Promise to You

You have come to me because you are looking for a high-performing sales page that aligns perfectly with your values and your voice, and resonates with your ideal client.

I’m truly honoured, and I know I can deliver it for you. 

I’ll bring the knowledge and expertise I’ve gained over 7 years in marketing, to create copy that converts. And I’ll base my work on solid research and proven strategies, to craft copy that captures attention, builds connection and excites your clients to say ‘yes’. 

But the job’s not done until you are completely happy. So I promise to work closely with you to tweak, refine and polish until your page is just right. 

I want to find out what makes people tick, which is why I’ve spent over 20 years talking to customers through research calls and focus groups.  AND I love writing (of course - why else would I be in the copywriting business?). 

Plus (whisper it 🤫) I think selling is fun. No really. Whether it’s selling services for businesses, raffle tickets at the school fair, or my pre-loved stuff at the car boot sale - I can’t get enough. 

But the thing is, I find it more tricky when it comes to selling my own business. True story - writing this page about my own services has been tough. Because blowing your own trumpet is hard, isn’t it? Even when you know you can truly help your audience, you’ll do a great job, and you can’t wait to work with them.

Working in digital marketing, I meet so many amazing founders doing incredible things to change people’s lives - but they struggle to get their message across and sell their programme. 

That’s where I can help. I started writing sales pages for coaches and course creators like you, because there’s nothing I love more than digging into what’s unique about you and your programme. 

And together, I know we can create an unstoppable sales page to bring your perfect client running to your door to work with you. 

Need to tie up some loose ends? No problem 👇

Here’s a reminder of what working with me looks like

• My eyes on your offer - digging into your course materials, researching your competition, and speaking personally to your clients to hear about their experience in their own words 

• A 60-90-minute call with me where we go deep on your values, the people you work with, and your passion for the work you do

• A unique sales page, carefully crafted by me, written in your voice for your customers, delivered in a Google Doc 

• A full 7 days for as many edits and tweaks as you like until you are 100% delighted and your page is ready to hand to your web designer.

Your Investment: £750 (Introductory Price)

Let’s look at your options

Sticking with writing your sales page yourself vs Working with me 😊

Can I be honest with you for a moment?

If you’re here, I’m going to take a guess that you’ve created a programme you’re proud of. And you’re already imagining all the people who need your help, and whose lives will be changed by working with you. 

But, you’re also here because your sales page is holding you back. 

So, you could keep struggling to write your sales page yourself. Or you could go ahead and launch with a sales page you don’t have confidence in. You might even get some sales. But chances are, if you don’t feel aligned with your sales page, then your clients won’t feel it either.

I know you’ve invested time and effort in building a programme and you want to get it out into the world. You’ve built up your audience of people curious about what you can offer them. 

So now it’s time to invest in a unique sales page that honours the commitment you’ve already made to your programme. 

Don’t let any more time pass by with your brilliant programme hidden from the world. Let’s work together to create a sales page that shines with your passion and personality, and resonates with your client.

Now is the perfect time to book your slot at this introductory price, while I am building my sales page portfolio.

One last thing…

I know it’s a big decision to trust someone else to create your sales page. You’ve poured your heart and soul into your programme. And you want your sales page to be right, because your programme and your audience matter so much to you.

You’re ready to share your expertise with the world - and your sales page is a vital part of that journey. 

So whether you choose to work with me, or choose a different path, I’m rooting for you.

And if you’re ready to launch your programme with a unique, high-performing sales you are proud of, I can’t wait to get started.