Do you have a clear picture of your ideal customer?
Creating your ideal customer profile doesn’t have to be complicated. But if you understand your perfect customer, many aspects of marketing your business will be much easier.
Whether it’s reaching potential customers through advertising, or writing your website copy, or communicating with your team - a customer profile, or customer avatar, will help.
You can keep it simple, or get really detailed. It’s a great idea to create several profiles to represent different aspects of your target audience.
Here are some essential questions to get your started.
The Simple Stuff
Are your customers typically male or female? What age are they? Try and get specific. Give your customer a name!
Family
Who does your customer live with? Are they married? Do they have children, and if so, how old are they? Facebook™️ Ads audiences allows you to target parents of school age children, or teens, for example.
Location
Where does your ideal customer live? If you are a local business with a bricks and mortar shop, how far do your customers travel to buy from you? If you are an online business, are your customers in the UK, Europe, or beyond?
Passions
What are they into? This is where it can get interesting! Think beyond the obvious. So, for example, if your business offer sustainable bags and accessories, maybe your ideal customer is also interested in recycling, composting, electric cars, or other eco-brands. Maybe they are interested in upcycling or crafting. Do they support a particular charity? Where do they go on holiday? These insights can help you share content that is valuable and relevant.
Shopping Habits
Where do they shop? For food, clothes, gifts… it’s a great idea to have a picture of other brands your ideal customer would buy from. Look at the marketing these brands use for inspiration and ideas. Just as importantly, where would your ideal customer definitely avoid?
Reading Matter
Which magazines or websites does your ideal customer read? This is another great source of inspiration, but it’s also a guide to the tone of voice which will appeal to your customer. Do they go for light-hearted or sensational? Serious or funny? Chatty or thought-provoking?
Motivators
What makes your ideal customer buy from you? Is it great service, a unique product, value for money? Or something else?
Barriers
What might hold them back from buying? Think about how you can overcome these in your messages.
Over to you!
I hope you find these ideas useful when you create your ideal customer profile. Don’t forget, you will probably need to create more than one, and you might want to revisit them now and again to see if they need updating. But keeping your ideal customer in mind when you are planning the marketing for your business will help you reach them more effectively.
Need more help creating your ideal customer profile? Get in touch with me for a chat!